#165 | Steven Sashen - Xero Shoes: Solving A Problem And Evolving a Solution

Steven Sashen is the Co-Founder and CEO of Xero Shoes, a serial entrepreneur, . Steven and his wife, Lena Phoenix, started Xero Shoes after being inspired by Christopher Mcdougall’s book, “Born To Run.”

When Steve was 45, he returned to sprinting. Steve loved sprinting in his youth, but he experienced constant injuries in his return. He was introduced to barefoot running through his friend and he gave Steve a copy of, “Born To Run.” 

Steve experienced elation when he felt the ground on his bare feet and upon realizing his gait was changing. Steve made some sandals for him and his wife, Lena from Vibram soles and lace. While running, Steve would get compliments on his sandals and they’d ask for a pair for themselves. 

Since the first iteration, Xero Shoes and crew have come a long way. From minimalist sandals to making closed-toed minimalist shoes. They’re making shoes that fit a wide range of lifestyles while delivering on shoes that are minimalist, with a wide toe box and retaining as much ground feel as possible.

I love Xero shoes because they combine quality while delivering a very specific product for those that want to feel the ground while having just enough protection from foot punctures. Steve has a love for solving problems and helping bring ideas to life. His success in Xero shoes is a representation of finding a problem that wants to be solved; an alleviation of tension. 

Entrepreneurs are fascinating when you apply the axiom that it’s the journey and not the destination that matters. I believe as an entrepreneur, it applies to focusing on not pursuing riches but alleviating tension through business.

Check out his podcast on youtube